Blog

Whether you’re a business leader, mental health clinician, attorney, sales person, teacher, parent, or any other title in between, effective communication hinges on more than just strategy, decision-making, and saying the “right” words; it requires a nuanced understanding of human emotions and human behavior.

According to Professor David Matsumoto from San Francisco State University, emotions are momentary bio-psycho-social reactions to events that are important to our welfare.  Put another way, e-motions are energy that drive motion - they drive behavior.  Similar to feelings, which can be understood as cognitively saturat